Why We Help
We have a unique set of skills and experience to empower regional businesses to scale their operations, transform the local economy, and improve the quality of life for everyone.
Our Origin Story
It's been almost three decades since we graduated from the United States Military Academy, but we're still living in step with the ideals of West Point. Its purpose—"to provide the nation with leaders of character"—and its mission to inspire "a lifetime of service" are both alive and well in our hearts and minds.
After years of serving in uniform, our separate paths led us both to settle down in the Ozarks, where we're raising our families and putting down roots. Looking around our community, time and again we met business owners who were struggling to take their enterprises to the next level. The problem wasn't a lack of resources or vision or will; it was a lack of skilled leaders. We immediately thought, "we can help with that."
We're helping create a dynamic business ecosystem in Northwest Arkansas and the Ozarks, fueled by the success of small and midsize enterprises. These businesses act as economic multipliers—fostering innovation, creating jobs, and uplifting the Ozarks as a premier entrepreneurial hub.
Together, we’re shaping a future where these companies drive the economic growth of the region so that it remains a great place for families to thrive.
Our Approach
Development is more than just training (acquiring skills) or education (acquiring knowledge); development is deciding for yourself who you're going to be and growing into that person. You will gain new knowledge and skills along the way, but it's all to help you design and form your own unique leader identity.
Scientific
Though delivered in an engaging manner, our approach is build on a proven process and solid, peer-reviewed research.
Authentic
Unlike typical programs, we'll never tell you how to lead. Instead, we equip you to decide for yourself how you’re going to lead.Â
Experiential
Leadership isn't learned in a classroom. We help you work out what you're learning in the context of your real-life challenges.
Impactful
Successful leader growth is measured by the health and results of those you lead—and is anchored to strategic business metrics.
Our Founders
Josh McCullough
After more than 20 years of leading in high-stakes environments—from scaling financial services and consumer goods businesses to guiding teams in the U.S. Army—I’ve learned that the most effective leaders are those who invest in their personal growth. They become self-aware, emotionally intelligent, and unshakably resilient. I love helping CEOs and executives of small and midsize enterprises unlock this potential. Every great leader starts with one question: What can I grow within myself? At Ozark Group, we provide the tools, networks, and insights to help you answer that question—and turn potential into performance. Let’s connect and explore how we can grow the leader within you and your organization. Together, we’ll build not just successful businesses, but enduring legacies.
Geoff Webb
 There's a proven process for leader growth. I didn’t come up with it; I just try to explain it in simple and actionable ways. For 30 years I've been leading and developing leaders around the world. From working as an executive at Walmart to working with refugees in the Middle East; from flying attack helicopters on three continents to driving forklifts in Ohio; from working as a professional actor in NYC to teaching AP Physics in Arkansas. Leveraging these experiences and solid scientific research, I love to help executives develop their own effective way to lead. This approach has worked everywhere from frontlines to backrooms, from classrooms to cockpits, from corporate corner offices to Silicon Valley garages. I can't wait to hear your story and explore how we can help you and your leaders breakthrough to the next level.
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